AdCom will not necessarily accept the smartest, most accomplished, or most likeable candidate. Instead, they will admit applicants who make a convincing argument that they are most likely to succeed in the future by using their MBA education. AKAD’s MBA Method is a rigorous approach that guides you through the process of developing such an argument.

Download: AKAD’s MBA Method (2010 Edition) Chapter 1
Download: AKAD’s MBA Method Excel Worksheets (2010 Edition)



Our MBA Method takes you through the entire process of planning your application, from clarifying why you want an MBA all the way to responding to specific essay questions about topics like leadership experience or past failures. It asks you to go through challenging introspective and self-appraisal exercises to help you focus. It pushes you to evaluate yourself from AdCom’s view, and think of how you can become a better applicant. It requires you to learn a new, highly structured way of thinking about your application and an accompanying language of terminology.

And yet, AKAD’s MBA Method also saves you a lot of time by helping you organize your application process in a highly effective way.

When you have finished the MBA Method, you will not only be a much stronger applicant, but you will also be able to point to any sentence in your application and use an entirely new vocabulary to explain its specific purpose in creating an argument for your admission.

Our MBA Method starts with your Application Strategy, in which you learn to concisely explain your purpose in applying to B-school. The output of this stage is a Mission Statement articulating your career goals, what qualities you need to achieve them, which of these qualities you currently lack, and how you will gain them.

The next step of AKAD’s MBA Method is your Communications Strategy, in which you evaluate yourself from AdCom’s point of view. AdCom evaluates you along 15 qualities that show various aspects of your competence, culture, and commitment.



AKAD provides tools to help you objectively evaluate yourself along all 15 qualities, and will also help you understand your profile in AdCom’s eyes.



After you have evaluated yourself along all 15 qualities, you can create your Admissions Case, a short marketing document that summarizes a convincing argument for why you deserve admission.

The final step of AKAD’s MBA Method is Application Preparation. By now, you are ready to plan out your application in a way that conveys your Admission Case, and shows your strengths and developmental potential in across all 15 qualities. AKAD helps you understand where AdCom looks in your application for evidence of each of the 15 qualities.



With this knowledge, you can use the tools provided by AKAD to figure out how to map your Admissions Case to the different pieces of your application.



After going through AKAD’s MBA Method, you are now ready to prepare a much more effective application, in much less time, than you originally were. And if you need guidance in executing your application, AKAD offers a full suite of services to help guide you through the application writing and interview preparation process.